It's the same story on so many farms across the country."So what's your solution?" I asked. He shrugged his shoulders - "no one wants to pay more for food and that's what lies at the bottom of it". He's right, we do want our food cheap and retailers know that; employing hugely competitive strategies to get our business. Competition between them is relentless and they use two for one offers, discounts and sell some goods like milk below cost to get customers in the door.

Food prices in Ireland actually have varied little in the past five years, and one of the reasons for this is huge competition among retailers for a marketplace that is in recession. Incomes have fallen and so has our food spend. Research shows we look for KVIs, discounts, offers and are shopping around more. The growth of Aldi and Lidl in both Ireland and the UK are testament to our lust for bargains. While retailers say the customer wants cheap food, we also as customers don't want a food chain where the retailer takes huge percentages of the price we pay for an item, while the person who sowed the crop or raised the livestock gets the smallest slice of the pie.

Lamb prices are good now but my neighbour is still not tempted to re-enter the full-time farming fray. We also talked about how Harvest 2020's targets for more sheep on Irish farms could knock back prices as higher supply tends to do. There are no easy solutions but what we all agreed was that the massive power the supermarkets wield has been let go unchecked despite promises to engage with the issue. At the end of the night we took our torches, hi viz vests and walked home on country lanes underneath the stars, stopping at another house for a nightcap, which we needed like the proverbial hole in the head. One thing that keeps rural areas strong is people talking to each other, sharing issues and concerns and also laughing - about kids, animals, livestock... or the financially perilous predicament many now find themselves in. It would be great though to see policy addressing the inequality in the Irish food chain..If we're to see a vibrant rural sector and future generations still farming, we have to step up to the plate and engage with the elephant in the room.
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