Showing posts with label farmhouse. Show all posts
Showing posts with label farmhouse. Show all posts

Friday, March 21, 2014

"Natural", "Artisan"? - nonsense? Get involved in the discussion on use of food marketing terms in Ireland


This is something that constantly amazes me; I pick up a pack of Danish sausages in the supermarket (often distributed by big Irish brands) who neither state the country of origin or make ridiculous claims of it being a cutsey farm product rather than mass-produced factory food using the lowest acceptable standards, sold at the lowest possible prices. 

The Food Safety Authority of Ireland have announced a public consultation on the use of food marketing terms in Ireland. Words like "natural" "traditional" and "farmhouse" are used liberally on food labels but carry no meaning or no protection in the case where food is actually produced by hand in small quantities. Consumers are confused and many believe that like "organic" these terms carry a defined meaning.
 
As this has been an issue for many years Food and Drink Industry Ireland, (IBEC), the Artisan Forum and Consumers Association of Ireland have now developed the draft code of practice aimed at protecting the integrity of certain marketing terms on food and the interests of consumer and the small food industry.
This Code of Practice outlines the general legal requirements but in addition will provide an agreed set of rules for the food industry concerning the use of the following marketing terms to describe foods placed on the Irish market:

• Artisan/Artisanal
• Farmhouse
• Traditional
• Natural
I know that many people in both the food and consumer sector are concerned with this so now is the chance to have your say.
 
The consultation will run for 8 weeks and the closing date for responses is 14 May 2014. All feedback and comments will be considered in advance of the FSAI publishing a final industry Code of Practice later in the year. To let your opinion be known please check out the following link:
 

Pls share and let people know in the small food sector #Irishfood

Friday, November 11, 2011

Like beer, pubs, cheese, eating, everything? Check out this little video and a celebration of our wonderful Irish farmhouse cheeses and craft beers

Many years ago as a young producer on Ear to the Ground I set up a story on Ardrahan cheese in Cork and came home with rounds of the most gorgeous soft, richly-flavoured Irish farmhouse cheese. It was all fairly new to me at the time, and in fact in I remember sitting round with a bunch of us in the production office, digging in and generally looking wide-eyed at each other saying - wow this is Really Good... How come we didn't know about this before?
That was over ten years ago and particularly in that period, Irish farmhouse cheeses have grown from a small number of producers to over fifty businesses. These range from what I call the big players - Cashel Blue, Gubbeen etc.. who have their product on cheese boards in top restaurants and who've developed export markets to the smaller, newer entries such as Mary Kelly's Moonshine soft cheeses made in Mullingar.

The last ten years or so have also seen the growth of craft beers in Ireland. Long in the stranglehold of the big international breweries, most Irish pubs or restaurants offered little choice in anything local or alternative to drink. Now we've no excuses - with gorgeous beers from Dungarvan Brewing Company, O'Haras, and Eight Degrees Brewing and fourteen other craft brewers getting into off licenses and pubs, we finally have alternatives that are great tasting products. I adore a decent beer and any chance I get, I pick up some of the new Irish offerings. Yes they are more expensive but they taste fantastic, with real bite and flavour.

Last weekend in Ireland saw a countrywide initiative to bring craft beers and farmhouse cheeses closer to consumers who may not be aware of, or buy this kind of food and drink. Bord Bia, the national food organisation here initiated the Farmhouse Cheese and Craft Beer Weekend with over 30 activities that took place in farms, breweries, restaurants, gastropubs, off-licences and markets across the country involving tastings, pairings and demonstrations.

All these beers and cheeses have individual stories behind them and every time I eat an Irish cheese such as Glebe Brethan (a gorgeous Gruyere type cheese) I think of David Tiernan out milking his cows that morning in all kinds of weather and muck and madness. Because that's the reality of farming; it's tough, often disheartening but also rewarding for people like David when you're making a product as good as his at the end of the day. The picture left is of the cheese room at Ardrahan; a small Irish business but one creating crucial employment in rural areas [I particularly love the St. Bridgets cross on the wall; a big feature of my childhood as my parents came from the wetlands around Lough Erne]
And this is what it's all about; small family businesses and the personalities, places and stories behind them. According to John McKenna, eminent food writer here and editor of Bridgestone Guides - "We are dealing with the most bespoke artisan foods in the world here. Craft beers have the ability to take you into the brewer's highest aspiration; that potent wish to make a drink that evokes their work. They are being treated as the wines of Ireland. The farmhouse cheeses convey the good things of Ireland; pure food; fine milk, and content animals, about sharing and hospitality, and the creativity of a determined individual on a small Irish farm, stamping every cheese with the signature of their personality. It is marvellous to see them being enjoyed and appreciated together"


Check out the video below which will give you a really good picture of what's going on in Irish cheese and beer, and for my many foreign readers, its a pretty good account of what the inside of an Irish pub looks like. Though I suspect, many of you guys know that already hahaaa. Happy eating and drinking x
http://www.youtube.com/watch?v=F1QVWkFQKjo