Ah just throw it in the bin

Foodwaste! God how it bugs us all but yet we keep throwing out food.
We don´t mean to waste money. We don´t mean to ignore food in the fridge. We don´t mean to be wasteful, We don´t mean to overshop but we do.



To varying extents, all of us waste food. I am a complete scrooge but at some stage during the week I will still throw something into the bin that should not be there. Most of the time I think I´m great on the food waste issue but actually I´m not. I´m pretty medium rate. I make the "it goes to the dogs" excuse. We have two dogs which are very good at eating anything that falls on the floor, let alone scraps from plates. Unfortunately remembering to cut the Labrador´s food after half a bowl of scraps doesn´t always occur. So we´ve one fat dog and one anorexic terrier which is pretty much the way terriers are.

Some vegetables can go to my two rescue horses but as they are in work and as one is pretty fussy carrots are about the height of it. One thing I am very good at is shopping strategically and planning meals. I just make too much each time. Yes I freeze and make large batches to have later but often serve portions which are too large, particularly to my two children. Watching them say they are full when their plates are still laden with food, it´s tempting to make them suffer it out and eat the lot. But as we now know, this method employed by our parents is a dietary no no. (oh how I suffered at the table with gerbil cheeks full of spinach) so it´s back to the dog´s bowl it goes or into the bin.


Sometimes I get it really wrong - an untouched iceberg lettuce weeping in its wrapping at the back of the fridge and even today - some pork belly I bought which I was really looking forward to roasting tonight with Roosters and beets is somehow three days past the date. How did that happen? Why didn´t I put it in the freezer?



So we know it´s a problem but why do we keep doing it? Perhaps we don´t know Exactly how much it costs. Well now em, we do.

For the past six months by other half, journalist and co-author of the original  Basketcase Philip Boucher-Hayes has been filming a documentary for RTE on food waste in Ireland and examining strategies to curb it. When you tot up the figures it seems that in this country that of every three bags of groceries we bring into the house, one goes in the bin. Yep, throw it in, just like that. The other shocking figure is that according to the EPA - half a billion euros, yes, half a billion, could be saved if we got control of the problem.



As it´s such a large issue spanning everything from hospital food to high end restaurants one of the challenges in making the series was how to reach into our - the viewer´s own shopping and eating behaviour. So the series picked one town - Killorglin in County Kerry to focus on and take case studies of families in terms of what is coming into their house and what is going into the bin.

Here´s the promo for the documentary. http://www.youtube.com/watch?v=RT00WR5hk9k

It´s interesting frankly to see your own behaviour reflected back at you. Everyone has issues with food waste and it goes on in every kitchen. In a country where one in ten people suffer from food poverty its an uncomfortable situation. Philip´s documentary - Waste Watchers is on RTE 1 television is on this 

Sunday at 6.30. 

Irish food culture is a game of two halves, where those at the bottom will suffer the most

Irish horses destined for the food chain

As the horsemeat scandal widens to include giant food labels like Nestle and the worlds biggest beef processor JBS, again we see food fraud not happening at farm level but at secondary processing level and the trade of "beef" in a snakes and ladders game encompassing a global set of players.

In short, the DNA tests carried out in Ireland by the FSAI opened a Pandora's Box of food chain nightmares. As the crisis sucks in more countries, it may seem like vindication for the Irish beef sector but is of little value to us consumers, especially those who shop at the lower end of food budgets, relying on processed foods and ready meals as family staples.


What the horsemeat scandal reveals is that Ireland's food culture is a tale of two halves. At one end of the scale, 'Artisan' meats like Aberdeen Angus Rib Eye and wild Irish game star on restaurant menus. Irish food has never been more vogueish. It is gushed over, photographed and blogged about on the 400-plus food blogs dedicated to Irish food alone.

Boning hall at a processor

On the other side of the Irish eating experience are the €1 fast food hamburger. The rashers that are retailing this week at €1 a pack. The Tesco Everyday Value burgers that sold for €1.41 (17 cent for a burger) until the FSAI revealed that at least one of them contained as much as 29pc equine DNA.

As family income crashed in recent years, so did our grocery spend. While foodies shopped at classy delicatessens, award-winning butchers and farm gates, on the poor side of town, consumers flocked to the discounters and got their grocery spend down from €200 a week to €60.

In a depressed marketplace, the Irish supermarkets engaged each other in aggressive price wars. Since 2005, food prices in the UK have increased by as much as 35pc. By comparison, prices in Ireland rose by only 3 to 4pc, despite the fact that prices in the euro area as a whole increased by 15pc. Consumers benefited and we trusted the food chain not to let us down. That trust was not to prove well-founded.

The FSAI's initial DNA tests were conducted on 'value' frozen burgers and supermarkets' own-brand ready meals. Did they know something that we didn't?

What became evident was that the system broke down, not on Irish farms but at the secondary processing phase – where meat is ground for burgers, and mixed with beef trim, fillers and a wide range of ingredients for ready meals.

Silvercrest Foods had a chain of at least three different suppliers involved in providing one single ingredient for the product. Exactly how many suppliers are involved in the production of one burger?

Is the price point simply too low to supply safe food? If not, is somebody creaming off the fat and who exactly are they?

Irish farmers get between 30pc and 40pc of the retail price of primary cuts of meat. They claim that there are three big operators in beef in Ireland – ABP, Kepak and Dawn Meats pay roughly the same prices for cattle despite allegedly being in competition.

Map of Europe's horsemeat trail

In late 2012, just as the price of beef in Ireland was hitting a healthy €4 a kilo, it suddenly tailed off despite low supplies in the UK. This gave a 50 cent per kilo advantage on animals killed there. As our biggest export market is the UK, why were factories here paying around two hundred euro less on finished animals?

The lid needs to be lifted on the precise relationship between beef processors and supermarkets. Ironically, just as the horse-burger story broke, the UK government, on the recommendation of the Competition Commission, appointed their grocery ombudsman to monitor the behaviour of supermarkets.

Agriculture Minister Simon Coveney said this week that similar Irish legislation is expected this term. The same promise was made at an Oireachtas Committee on Agriculture four years ago, where I gave evidence on the need to bring in a body to police the unfair balance of power in the system. It wasn't news then, like it isn't now.

It is worrying that what began with cheap food has made its way up the ladder. Horse DNA was found in burgers made by ABP at Silvercrest/ABP for the Co-Operative supermarket in the UK, known for its attention to provenance. Does risky sourcing become a money-making trick as we move further up the chain?

The majority of Irish consumers are caught at the cheap end of the grocery business. It's urgently clear that consumers need protection in the form of a supermarkets' ombudsman. If this is not the time to introduce one, then when is?

The horsemeat in burgers scandal. Are we consumers partly to blame?

We consumers. We love cheap food

Oh how we love cheap food, but then gasp in amazement that it might contain something unpleasant. This week’s shock discovery of horse DNA in Irish burgers grabbed headlines around the world. But are we, the consumers also to blame for this debacle?

Our lust for a bargain has been mirrored in the advancing market share captured by Lidl and Aldi in Ireland – we’ve fallen in love with the low-cost German model. At a recent dinner party several well heeled guests boasted how they’ve halved their grocery bill by going to discounters. I replied that Aldi is a great buyer of Irish food – purchasing everything from Aberdeen Angus beef, sparkling water, artisan cheese and yoghurts for its own brand range. Food producers whisper to me that Aldi pay on time with “no messing around”. They’re only too glad to board the German steamroller.

Meat processing for burgers

Yet our desire for cheap food and the lengths the food chain will go to supply it are central to how horse DNA got into our burgers. Supermarkets want profits up, share price up and they do this by driving prices down. Their goal is to pay suppliers as little as possible including those who process beef. But like any product, food has a bottom line from where it can be produced or not. Below that line cost-cutting can put consumers at risk. For this very reason I’ve campaigned at Oireachtas Committee level for a supermarket ombudsman to ensure farmers and food producers can produce our food cleanly and safely.

Irish beef at its best; grass fed and highly traceable

Last year Monaghan chicken farmer Alo Mohan told me they made 56 cent on every chicken. These same chickens are then retailed as low as 2.99 by the supermarket. How can a living breathing animal which has been nurtured, fed and cared for from birth to cost less than a cup of coffee?. And if the farmer is getting 56 cent out of a 2.99 – who is taking the largest cut? The supermarket.

Chicken farmer Alo Mohan

But who’s driving this? Us the consumers.

It may come as a surprise that food prices in Ireland are in fact artificially low and far lower relative to the UK. Since 2005 food prices in the UK have increased by as much as 35%. By comparison, Irish prices are just 3 to 4 per cent above their level of seven years ago despite the euro area as a whole increasing by 15%. In this same period, the price of oil and grain has made the cost of producing food explode. In Ireland, recession and weak consumer demand has kept the supermarkets in razor sharp competition, trying to keep the price of food low despite production costs rising.

As our incomes shrink and bills dropping onto the hall floor are ignored for days no one wants to go out and pay a whopping amount on groceries. But in our desire for value we can end up with products like the supermarket spaghetti bolognese I examined containing just 16% meat. What on earth is in the rest? Most likely what are called food “extenders” and “fillers”.

Extenders and fillers are used to add volume and taste to sausages, burgers, ready meals and any amount of things in our trolleys. They arose from the need to produce lower cost food and can reduce costs by 10-30%. This week our Minister for Agriculture Simon Coveney described the ingredient that carried horse DNA into the Irish burgers as powdered beef-protein additive – a filler used to bulk up cheaply produced burgers.

"Pink slime" was commonly used in US fast food chains

Also common is mechanically separated material from animal carcasses known as mechanically deboned meats (MDM) where meat on bones is ground and processed into a product that then goes into other foods. You might remember the unpleasant “pink slime” story which broke in America recently. This MDM (resembling pink ice cream) was found in many fast food chain burgers. But once it was exposed that ammonia treated to “clean” the slime, fast food chains boycotted it in a desperate bid to calm consumers.

Most of this intense manufacturing takes place in Europe and looks to like the source of our imported horse DNA problem. It’s frustrating that Ireland has the best food ingredients in the world with demanding standards on food safety and traceability. Yet somewhere an ingredient manufacturer has cut costs, or deliberately defrauded other manufacturers and consumers. You won’t find many other countries doing the type of DNA tests the FSAI carried out on meats because frankly they would be too scared about what it might reveal.

What needs to happen quickly is identifying and punishing the supplier who sold this tainted ingredient into Irish burgers. In 1999 the Belgian dioxin crisis cost Belgium 625 million euro and the prime minister his job. Yet the Belgian father and son who knowingly sold machinery oil into animal feed causing widespread PCB poisoning received ridiculous suspended sentences of two years. The penalty for messing up the food chain should be an enormous headline-grabbing event to match the damage done by the event itself. Horse DNA in Irish beef burgers is not acceptable. Who is going to take up the tab for the damage done to our own food sector and jobs?

So what can we do to eat safely and not pay out a fortune? The answer is keep your food chain short and keep things simple. And let’s be honest, this takes work. But putting a small bit of thought into what I buy makes me feel safer about what I feed my children in particular. I buy my meat and vegetables from local shops in the village. I buy store cupboard foods in one big shop about every three weeks in either Superquinn or Aldi picking brands and suppliers I know and trust. Kidney beans, tinned tomatoes, butter beans, chick peas, chilli flakes and herbs are all imported products, my trick here is to buy what has the least added ingredients and cooks well.

If you only want to shop in the supermarket always buy Bord Bia approved beef, pork, chicken and sliced meats for kids lunches. I’ve been on these farms, seen the processing and this is the highest level of auditing in food you’re going to find. I never eat ready meals but cook my own – cottage pies, ratatouilles, warming chillis and soups, freezing half for another day.

Preaching only to buy local and artisan goes over most consumers heads and budget. But buying less complicated foods and ingredients is one way to bypass the extremes of food manufacturing. Remember horsemeat is also present in many snack foods and crisps sold on European supermarket shelves. The more processed something this, the more surprising the ingredients are on the label. Keep things simple is the key, buy Irish and above all enjoy your food. Our food sector employs 200,000 Irish people, let’s hope it can weather this storm. 

Sustainability. Sounds green, woolly and warm but what does it really mean for the Irish food sector?

This week in the Irish Farmers Journal I wrote about what sustainability programmes can yield to food producers. Sustainability has been a buzz word bandied around liberally in the past decade. Unfortunately it has also been frequently abused by many food retailers and manufacturers.

More recently the term has gained renewed focus as commodity prices move sharply and continuously upwards. The scramble for land in developing countries to feed our Western appetites has become a contentious issue. Here in Ireland our chief food and drink marketing agency Bord Bia has put a sustainability programme into place. In the following analysis I spoke to farmers, Bord Bia and outside voices on what issues are involved. Of huge importance to farmers is looking at the costs of more form filling against the benefits that may come in the door in terms of farm income.
So what are those benefits? Is sustainability just a word for lovers of open-toed sandals? Or is it a way of farming in Ireland that could yield us huge benefits in the future.


Greening the Shamrock; where’s the pound, shilling and pence?

Irish Farmers Journal Suzanne Campbell, 18th October 2012

Bord Bia’s Origin Green scheme had its “soft launch” earlier this summer; promoting sustainability as something far from green and woolly but as a hard business strategy for Irish food exports. As Ireland’s clean food image is already a seller, what does ticking more boxes on waste and emissions mean for Irish farmers? Is greening the shamrock a strategy that works for big food, or can tracking sustainability create rewards that will filter down to Irish farm incomes?

Sustainability is safety, and Ireland’s track record on extensive production could be worth more than we bargained for in a resource-strapped world under pressure to meet demand for food. With a population of nine billion the global marketplace is a huge opportunity for Irish exports. But it’s also placing pressure on basic but limited resources like water and land.

The new scramble for Africa is about land for growing food, and supplying Western diets from developing countries creates complex issues. Ethiopia which farms baby corn and mange tout for the UK and Ireland has suffered renewed hunger this summer after drought. According to former UN Secretary General Kofi Annan, hedge funds and other speculators bought African farmland the size of France (over 210,000 square miles) in 2009. He attacked the growing practice of “land grabbing” by which countries are buying or leasing land in other nations to increase their own food security.

Food companies cannot afford to be labelled as unethical in terms of where their food is produced and they also need to make sure that the bottom won’t fall out of supply chains. This is where Ireland steps up to the plate; we’ve plenty of rain, good grass and we’ve just began tracking exactly what’s going in and out of the system.

In May of last year Bord Bia began auditing use of water, energy, waste levels, animal feed and production practices on Irish farms. Beginning with farmers in their Beef Quality Assurance Scheme, so far 30,000 members or 94% of QA producers have participating in the sustainability survey; the first national assessment of environmental performance of farms worldwide.

One of the farmers involved in the auditing is Richard Hogge who farms sheep and sucklers in Stonyford County Kilkenny. He views the scheme as worth getting involved in, despite the additional workload. “There’s a fair bit of trust and honesty on the farmer’s part as you’re putting in all your details and costings, so I had to gather all that. Then it’s processed at the Bord Bia end and I get a chart coming back to me outlining how my farm is performing on the different elements.”

For Richard there were obvious rewards in seeing how profitability could be improved. As he has 350 ewes on the farm and 25 sucklers, it was clear from the feedback that his grass could be better utilised by cattle but it didn’t suit his sheep enterprise. “I could have shorter time with cattle indoors but as I need my grass for sheep outdoors all year this is difficult to improve on. At the same time I compared well on how I’m finishing my animals – little outside purchased concentrates, and I’m also getting a calf per cow every year. If I considered a continental bull I might get more kilos per hectare but might lose out on the better calving ratios and fattening from my Angus bull. I’m getting the heifers away at 18 months and the bulls away at 20-22 months off grass. So it’s a balancing act.”

Richard came into the scheme from his involvement in Bord Bia’s quality assurance schemes for his sucklers and sheep. “This was thrown in front of me as an option and for me it wasn’t a hard choice as I’m involved in nearly everything that can be done to improve my lot. For farmers there’s an advantage that it’s showing you what can be improved with what you’re doing, and ultimately that’s saving money ”.

Some of the top farmers taking part in the sustainability programme were rewarded at the Ploughing last week in New Ross by Bord Bia, The Irish Farmers Journal and Teagasc for efficiently producing cattle at a suitable specifications for export. One of these winners was Michael Murphy from Nenagh for his dairy calf to beef production. In a business where profitability can be tricky, Michael found the auditing gave him an outside eye on productivity on his farm.

“When the charts came back, compared to the national average I was up there near the top which made me think I was doing everything as near as good as I can. At first I didn’t know much about carbon footprint and it is difficult for farmers to understand. Sometimes they don’t think about details and may not have any plan in their head about when they’re going to slaughter what they buy.”

For Michael tracking every last figure is the only way his business works. The 200 calves he brings in yearly are fed by machine which communicates with the calf’s electronic tag. He also weighs them every two months.

 “There is a definite time span for any animal I have, you need to keep animals moving along and putting on weight everyday. I can’t understand lads not weighing cattle, I suggested a weighing scales at a discussion meeting and they called it a luxury, for me it’s essential. Overall I found the experience a good one, and if other farmers are thinking about it it will improve their efficiency without doubt.”

Jim O’Toole at Bord Bia was one of the driving forces of the sustainability monitoring, previously working on the Quality Assurance schemes. Quality Assurance has been a huge success for the marketing of Irish food, and customer feedback shows shoppers identify with traceability and “safe food” assurance. But why the move into the more “open-toed sandal” area of sustainability? For O’Toole it was a natural progression from the monitoring they were already doing.

“We did work that was completed in 2009 with some of the bigger customers of Irish food – food service, retailing and manufacturing to see how important sustainability was and we concluded it was an important issue. Our natural production in Ireland would resonate with that perception, but what we felt was that companies wanted more evidence.”

Bord Bia returned to the topic in 2010, asking respondents again about sustainability. Instead of falling in importance as recession dug in, it seemed sustainability had hardened in importance. For customers of Irish food and particularly beef and dairy, sustainability was now on the slate of key words and concepts, but what was driving the impulse for food buyers?

“The debate about sustainability is often described as a triple bottom line – environment, financial and social” says O’Toole. “If there isn’t a financially sustainable supply chain that supply chain could break down. There is also benefit from efficiencies by improving their environmental performance in terms of reducing waste, energy etc so there’s a cost saving there as well as enhancing brand value”

The scale of ambition of Origin Green is huge. To date 27,500 of Irish farms have had a carbon footprint assessment done. 45% of Irish export food and drink production has signed up to the scheme; retailers, food service operators, manufacturers, Unilever, Nestle, McDonalds, Danone and Tesco are already involved. For retailers like Sainsburys with their “20 things for 2020” strategy, auditing our own sustainability on Irish farms can’t fail to be an attraction as it means someone else doing the hard work for them. It’s a move that has put Ireland ahead of the pack, potentially yielding us a competitive advantage.

But farmers might ask - if retailers are so interested in sustainable food chains, why don’t they just pay farmers more? Would Tesco’s investment of £25 million in the Sustainable Consumption Institute at University of Manchester be better spent rewarding extensive farming systems we already have. Sustainability is clearly a great buzz word for retailers and at the corporate table, but where or when is the payback?

“It’s too early to tell” says O’Toole. “The cheap food debate isn’t one that isn’t going to get settled very quickly but from our experience with this programme the buy in we are getting from farmers it means Ireland can secure markets in the future. What we’ve got to do is prepare our industry to compete and win business so it’s a strategic long term initiative.”

Padraig Brennan, senior information analyst with Bord Bia has been working with Teagasc and understands that Origin Green needs to appeal at farm level. “There’s no point in being environmentally sustainable if you can’t make a living out of it. Being sustainable comes down to getting more output from the same input, more beef and more milk on a daily basis – a combination of management, genetics, and using resources on farm.”

As it stands, many food companies aren’t making demands on suppliers in terms of sustainability but as Padraig points out, it’s about Irish producers getting in before the rest of the posse. “We are putting structures in place so rather than waiting for when it happens and being forced into certain things, we’re being proactive in this area and creating that point of differentiation.”

But how important is sustainability to our European customers of Irish food? Marine Digabel, a journalist with Agra Alimentation in Paris came to Ireland this month with a group of European food industry writers, visiting Richard Hogge’s farm and the Glanbia plant in Ballyraggart. “In France there is a real interest in sustainability but  after the French election,  local food and French jobs have become more important.”

With financial woes being felt among France’s retailers and consumers, several things are happening in their grocery market. Apart from poultry, meat consumption is decreasing overall but organic meat is growing its share. Sustainability may have been overtaken by local, but as it makes sense to bottom line, it’s a strategy not being ignored among large French companies like Danone.

“Definitely they are all working towards less energy, less carbon, less waste” says Digabel “probably not because they’re deeply interested in environment but its more about reducing costs all along the chain.” Does getting on the sustainability train early create advantage for Irish producers?  “I don’t know if the Origin Green programme in Ireland will make people switch from one supplier to another. But it might make them more tempted to change. Definitely simply the fact that it’s measured – that companies know they’re working with people who have quality assurance and traceability and tracking the environment, is good for a long term perspective.”

Padraig O’Donnell agrees. Auditing sustainability is about creating solutions for customers of Irish food who may not be ready now, but will need assurances on sustainability in the longer term. “We explain to buyers what the programme is and what it’s trying to achieve. As we get more food and drink manufacturers on board we want to show commitment from a 3-5 year plan and also roll out advice at farm level. We want the companies who are supplying them with product to show the targets they have achieved. A lot of these customers have set out targets to reduce energy, waste targets here and they want their suppliers to help them meet those targets.”

Whatever way the food market moves, Ireland is better off one step ahead than one step behind. We mightn’t have valued it twenty years ago but the homogeneity of our production systems is something other countries have now bypassed, making branding themselves sustainable more difficult. “It’s definitely quite easy for Ireland to set up a programme like this as you have extensive grazing” says Marine Digabel. In northern France it’s similar to Ireland but in some places we have intensive production so there is huge disparity. The same scheme in France would be difficult to implement as you are saying “this type of production is better than another”.

“For me the material payback is in lowering costs” says Richard Hogge. “It’s no good to me unless I can improve profitability, the farm I’m running is a business not a charity. For scheme for me has pointed out where money can be saved without affecting the environment. It’s like bringing the euros and the farm along together.”

Pigs glorious pigs

This week in the Irish Farmers Journal I'm writing about the pig sector and the precarious position it is currently in because of the huge rise in animal feed prices. It was chilling to talk to farmers who are losing up to 10,000 euro a week on their farm. It's a crazy figure, the type of stuff that would not only keep you awake at night but encourage you to sell up and get out before you lose your mind. With feed prices pushing cost of production above what farmers are getting per finished animal, that's what the losses are -  10 euro a week per pig on a 600 sow unit is 10,000 a week. Put another way, half a million euros per year.

New's today that meat processing company Olhausen is to close three plants in Dublin and Monaghan with the loss of 160 jobs makes the crisis all more pertinent. Olhausen was an old Irish business and such was the popularity of their sausages they were even shipped over to James Joyce in Zurich. Unfortunately it looks like the firm will be wound up, another casualty of a very tough pigmeat trading environment which has put processors also under massive pressure. There has been some movement recently (and thankfully) on the supermarkets front in offering a bit more on price but as pigmeat is increasingly seen and sold as a discount meat, pig farmers are still in a volatile position. As long as rashers are sold on "two for one" offers and priced as a loss leader to shift other groceries that situation is going to remain. The only light at the end of the tunnel is that pig producers across Europe are leaving the sector, partly because of the upcoming legislation bringing in changes to the housing of sows.

Up to now, female pigs have been in stalls to prevent bullying and allow for even feeding. Animal welfare improvements now mean they will be loose housed in groups - but for farmers here that means an average investment of 300,000 euro to change their systems around. Across the EU pig producer numbers are decreasing and decreased supply should mean a rise in price. Without it, we won't see the 400 or so farmers in the Irish pig sector here next year.

My last piece for the Farmers Journal on the large-animal vet sector is now available online at the link below. My food column this month in The Irish Times Gloss magazine is unfortunately not online but I'll put a copy of it soon on Basketcase. If you like eating and well sourced Irish food it's an entertaining read, with plenty of gossip and upcoming food events thrown in.

http://www.farmersjournal.ie/site/farming-Prevention-and-cure-15654.html

A party about ...lamb prices

I spent last night at a party with neighbours talking about farming, the price of food and how most farmers in my area now had off-farm employment in order to keep going. One neighbour told me how even when he farmed 1000 ewes he couldn't make a living producing lamb. He now works night shifts in a factory to pay the bills, keeping a few sheep but not planning about getting back into farming full time. He laughed as he looked at the drink in his hand "Basically it wouldn't put diesel in the car".

It's the same story on so many farms across the country."So what's your solution?" I asked. He shrugged his shoulders - "no one wants to pay more for food and that's what lies at the bottom of it". He's right, we do want our food cheap and retailers know that; employing hugely competitive strategies to get our business. Competition between them is relentless and they use two for one offers, discounts and sell some goods like milk below cost to get customers in the door.

Milk is a KVI - a retail term which means "known value item". Many shoppers search for bread or milk at the lowest price possible as households use a lot of these foodstuffs. But consumers will also pick up food other than just KVIs in a store, so the retailers sell product at a loss in order to to make profit on other lines. Unfortunately the person at the end of the chain - the farmer, is who suffers. Recently in the UK, huge pressure on the retail price of milk caused farming protests and eventually, agreement on a code of practice between the dairies and the farming unions. Some retailers also agreed to put up the price for milk, a surprising move in a market that is as sharp as Ireland if not more competitive.

Food prices in Ireland actually have varied little in the past five years, and one of the reasons for this is huge competition among retailers for a marketplace that is in recession. Incomes have fallen and so has our food spend. Research shows we look for KVIs, discounts, offers and are shopping around more. The growth of Aldi and Lidl in both Ireland and the UK are testament to our lust for bargains. While retailers say the customer wants cheap food, we also as customers don't want a food chain where the retailer takes huge percentages of the price we pay for an item, while the person who sowed the crop or raised the livestock gets the smallest slice of the pie.

What's interesting about the farming and food policy of the present Government is their sluggishness or lack of courage in implementing a retail code of practice to encourage fairness in the chain. There's been consultation on this done by the previous Government, it was set to continue and promoted as a badly needed policy in the last election campaign but so far there is no movement on it. Yes we want cheap food but a code of practice spreads the price of that food item more evenly to all the people who contribute to it.

Lamb prices are good now but my neighbour is still not tempted to re-enter the full-time farming fray. We also talked about how Harvest 2020's targets for more sheep on Irish farms could knock back prices as higher supply tends to do. There are no easy solutions but what we all agreed was that the massive power the supermarkets wield has been let go unchecked despite promises to engage with the issue. At the end of the night we took our torches, hi viz vests and walked home on country lanes underneath the stars, stopping at another house for a nightcap, which we needed like the proverbial hole in the head. One thing that keeps rural areas strong is people talking to each other, sharing issues and concerns and also laughing - about kids, animals, livestock... or the financially perilous predicament many now find themselves in. It would be great though to see policy addressing the inequality in the Irish food chain..If we're to see a vibrant rural sector and future generations still farming, we have to step up to the plate and engage with the elephant in the room.  

Karma coma, in the supermarket aisle

Ah, the supermarket. It's part of our lives whether we like it or not. Personally supermarket aisles throw me into a kind of panic. It's either that or I fall into a coma looking at the tens of thousands of products and sixty or more aisles of stuff I mainly don't need in my life.

To make it all a little easier I did a radio piece on 2FM explaining how to avoid the supermarket pitfalls like going in to buy a week's worth of healthy produce and leaving with some Bombay mix, a pizza and a bottle of coke (I've been this soldier). I also talk about stuff to add to your trolley that can help your heart - I reckon there's enough advice out there telling people what not to eat and it's easy to throw some things in your trolley that are tasty and are proven to benefit high blood pressure or heart health.

I also suggest we should all be a bit easier on ourselves. Cookery programmes are great but they often give us unrealistic ideas about what we should be preparing every evening. My view is keep it simple with really great stuff like scrambled eggs on toast or a great salad I made the other day with sardines, tomatoes and butter beans, with crusty bread.

The podcast of the programme is below at the fourth link down. I hope it gives out some positive ideas about easy foods to choose and avoid the trap doors of the grocery shop. Happy eating x

http://www.rte.ie/radio1/podcast/podcast_colmhayesshow.xml

Would you pay more for non Genetically Modified food?

In the UK, Morrisons, the large supermarket chain has dropped its requirement for poultry suppliers to feed non GM food to their chickens. They say it's a cost issue for producers, and here in Ireland it's certainly the same.

So we as consumers want to pay less for our chicken fillets, we have to accept that poultry here is fed with genetically modified food. In fact feeding chickens, pigs or cattle non-genetically modified feed is significantly more expensive than the more commonly and cheaply available GM feeds. So do we care as consumers?

Apparently not. Most of the animal beef, chicken and pigmeat we eat in Ireland is fed with GM rations. The only way to absolutely assure that you're not eating animal products fed on GM food is to buy organic. And that obviously has an expense premium attached.

The Morrisons announcement comes just as the debate on Teagasc's plans to grow GM potatoes at its Carlow research centre is hotting up. If you want to know more about the issue check out my interview on Today with Pat Kenny at the link below. GM is a complicated, emotive topic. This radio piece focusses primarily on Teagasc's plans and gives an overview of the issue. You could do hundreds of hours of broadcasting on GM and still not come to agreement between those who support the technology (Teagasc) and those who hate it (GM-Free Ireland) and other groups.

It's very much the case that GM has a sorry history in the US and needs to be hugely regulated and watched as a developing technology. Does it have a place in food? You have to make up your own mind.

http://www.rte.ie/radio/radioplayer/rteradioweb.html#!rii=9%3A3228018%3A133%3A14%2D03%2D2012%3A

Yes, you can self medicate with food. Things to throw in your trolley...

What's a legume? Well essentially its a bean - a kidney bean, chick pea, butter bean, runner bean... you name it. Legumes take central stage in a piece of mine in the Irish Times today. It's the start of a series on how what you put in your trolley can improve common illnesses we all suffer from.

Instead of telling people what Not to eat, my approach here is to give them solutions. So if you've high blood pressure, eating legumes helps rid the body of excess water, which if retained can raise blood pressure. Beans such as lentils and white beans also contain high levels of potassium which helps rid the body of excess salt.

There's all sorts of things you can include in your diet to address many different health issues. The series will also cover mental health, fatigue, fertility and lots of other annoying conditions that appear in our lives on an ongoing basis. What I'm saying is - before getting a prescription as long as your arm for simple common conditions, (like migraine, or continual tiredness) try looking at your diet. Though perpetual tiredness... with a toddler and a young baby on the go I'll put my hand up to this. Though 70% cocoa chocolate helps, a lot. x

http://www.irishtimes.com/newspaper/health/2012/0320/1224313565296.html

What's the most risky food you've ever eaten, go on, spill

Spaghetti with "best-before July 2009" lurking at the back of the cupboard? Cheddar you've scraped the green bit off before toasting on some 2 day old baguette?

We all eat food that is suspect at some point, wondering idly while we chomp down if we'll die in the middle of the night from our righteous attempt at thrift. A Food Safety Authority survey shows that in fact half of us eat foods past their use-by dates. This is despite the fact that use-by dates are worth paying serious attention to... as opposed to best-before dates which are just a general guide.

As the whole best-before, use-by and sell-by date area is clearly a bit of a mindfield, I wrote the following piece for the Irish Independent to give a clearer outline of foods that we can happily eat beyond their best-before dates, and those that might hit you like a punch in the gut, or worse. Have a look, tell me the most risky item you've ever put in your mouth, and let's compare. Mine wins hands down... I promise

Use By Dates: How to find the balance between being safe and wasting food

Irish Independent February 2nd 2009

Most of us have packets of food lurking at the back of the cupboard which are long past their best-before date. But as so many Irish households cut back on their grocery spend, is it a false economy to eat food that is out of date?

A survey by the Food Safety Authority of Ireland (FSAI) showed that nearly half of us eat foodstuffs which have passed their use-by date. The results, from a group of 1,000 questioned by the FSAI and Teagasc, show that consumers rely on their instinct, as opposed to labelling, to judge if something is safe to eat.

The 46pc of Irish consumers who disregard use-by dates said that they were happy to eat food as long as it "looked and smelled okay". The FSAI think the statistic is worrying and shows Irish consumers are still willing to put their health at risk rather than throw something out...

As the article is quite long, check out the rest of it at the following link (no paywall) and let me know your food horror stories. I won't tell a soul.... I promise

http://www.independent.ie/lifestyle/smart-consumer/use-by-dates-how-to-find-the-balance-between-being-safe-and-wasting-food-3007649.html

Trouble in land of the spuds

We had a lot of reaction to the discussion on RTE Countrywide Saturday on all things potato. I particularly loved the listener who texted in that Rooster potatoes were "muck" and that anyone knew anything about potatoes wouldn't touch them with a barge pole. What's interesting is that it's a topic that enlivens so many people, but the reality is that the demographic eating potatoes in Ireland is getting older, potato sales are falling, and many farmers are leaving the business. The day of the Countrywide report I heard of a farmer, his wife and three kids who were emigrating to Canada just days later having left the potato business.

We talked about several possible solutions to the problems in this sector. Later this month Bord Bia will have research on consumer attitudes to potatoes which will throw a lot of light on buying patterns and how engagement with this wonderful vegetable can be improved. If you're interested in hearing more, the link to the programme is below, with the potato item (myself and Thomas Carpenter from the IFA discussing the issue) at about half way into the programme. The post previous to this also gives an outline of the problems - yes agriculture is thriving in Ireland, but if we turn a blind eye to the the unfair amount of power supermarkets wield and fail to legislate for primary producers, it's not going to stay that way

http://www.rte.ie/radio1/countrywide/

Fat tax adds 6% to price of cream; supermarket charges 17% more, just for the hell of it. The Denmark fat tax experience

Yes sometimes I moan about supermarkets, but I never thought they could have an active role in mucking up public health policy.

I recently did a report on RTE radio about Denmark's Fat Tax. Instead of the expected trend in consumers purchasing high calorie foods, what I found was that retailers there are using the tax to fatten their bottom line. A price survey of eight supermarkets carried out by weekly Danish newspaper Søndagsavisen with co-operation from the Tax Ministry, revealed that prices on many fatty foods were significantly higher than warranted by the tax’s introduction.

For example, while Skat – the Danish Tax and Customs Administration had calculated that the price of sour cream would increase by 6.6 percent due to the fat tax, the spot check revealed that at supermarket Aldi the price of sour cream was raised by a whopping 17.3 percent.
Aldi was the worst offender in the study, with the supermarket raising prices on 9 of the 10 inspected products by more than what could be accounted for by the new tax. Lidl was also an offender - they had increased the price of sour cream by 15.1 percent more than warranted by the tax. Both of these firms operate in Ireland and in fact are growing their share of the grocery market here.

The Danish Consumer Council’s reaction was “Supermarkets can determine their own prices, so it is not prohibited, but it doesn’t look good.” Yes, it sure doesn't look good. Politicians there have now said that there needs to be a debate on “whether there are ways to protect the consumer.”

In all my analysis of fat taxes and obesity measures around the world I was probably naive to overlook the huge issue of how these taxes are delivered - via the supermarkets. As there is yet no regulation on supermarkets in Ireland, going down a sugar tax or fat tax route could put us in exactly the same postition as the Danes - being fleeced. There are also supermarkets in Denmark who are not charging the new tax and trying to gain competitive advantage. So basically, the public health measures expected from the tax are at the whim of the companies who deliver them.

Later this winter we should have legislation here on a proposed new supermarket ombudsman and the possibility of at last protecting both consumers and food producers. After giving a witness statement at an Oireachtas Committee on this back in 2009 it's getting critical that something finally be done. Successive governments here have shirked their responsibilities on the issue. The Danish example just goes to prove that if you have no legal framework to work with the supermarkets on pricing then you may as well be throwing public health measures down the pan.

If you want to hear my discussion with Pat Kenny on the Danish fat tax dilemma it's on the following link; scroll down to November 1st and you'll see my name and the Fat Tax item.

http://www.rte.ie/radio1/podcast/podcast_patkenny.xml

Building an Artisan food sector in Ireland - hey folks, it's already there

I returned windswept and shaken from a conference in Tullamore last night. It wasn't the content of the day that had me in shock but rather getting stuck on Brian Cowen's throw-s***-loads-of- money-at-Tullamore-to-keep-my-seat series of ringroads built without a single sign back to the motorway that tested my nerves. Let alone that the weather did its level best to add to the confusion.

Happily, earlier in the day I was speaking on the subject of building jobs in rural Ireland from the artisan food sector - a subject close to my heart, and my stomach. According to Bord Bia's figures released last week the artisan food sector is in good nick - the 400 small food companies they work with provide 3000 people with employment and with a turnover of 400 million annually it's grown at a rate of 7% per year since 2007.

But all isn't rosy in the garden, and as someone who talks to food producers throughout the year and tells their stories, things are a little harder on the ground. Getting paid is a major issue for small food producers, with suppliers of cheese and the like waiting long periods to get paid from outlets which buy their stock; particularly restaurants. Not only does this create cash flow problems but it fosters fear that their buyer is about to go under which isn't the nicest feeling in the world.

If you're a small food company, getting money from banks to expand or provide more employment is almost impossible at the moment, and dealing with very restrictive food regulations is also driving people mad. I know that Eurotoques the chefs group has made representations to the powers that be to make things easier for smaller producers; putting Irish food businesses through the hoop on regulations that aren't followed in other EU companies seems particularly unfair.

We all want to eat safe food, but if we see butchers in France with more casual set-ups than what's required in comparison to here still producing good safe food, then the legislation can surely to be adapted to be more flexible.

The decline in consumer spend is the biggest problem communicated to me by producers. Whether they have a stall at a farmers market or produce large quantities of a premium product to the multiples, their customers are spending less money and business can be tight at times. However, I spoke with one food seller yesterday who pointed out that if people come into your shop and spend less, you just need more customers to come in the door to make up the same numbers at the end of the month.

So expanding customer base is key, while keeping the customers you already have. I feel that even in these less than rosy times, people who buy artisan food even occasionally find it difficult to go back to eating total rubbish. I think once you're converted you stay that way, and if you spend less now on food (like most of us do), then so be it. It's simply the case at the moment that if more consumers are tempted go down the local/artisan food route, and spend money on it even now and again, then producers can stay in business.

My presentation (which you may not gather from the above) was actually very positive about the Irish small food business sector and this was backed up by case studies by Joy Moore from Oldtown Hill Bakehouse and Bernadine Mulhall from Coolnaowle Country House and Organic Farm from who gave a potted history of how their businesses had started and where they stood now. Both were really interesting examples of successful hard working entrepreneurs who had a passion for what they do.

Bernadine's situation in particular stood out as herself and her husband had left conventional mixed farming to start an organic system. After spraying their wheat crop with pesticides every year her husband was ill afterwards for several days. So they turned organic and his health recovered. This doesn't say much for what we're putting on our fields, though I think we knew this already.

Overall the conference was a great day, and thanks to National Rural Network who invited me to speak. It was lovely to catch up with buddies from my old days on Ear to the Ground and with Ollie Moore, Catherine Mack, Duncan Stewart and other writers who share a common agenda in keeping good food in production in Ireland. While it's clear that it's our large scale dairy and beef sectors that are the real contributors to the 8 billion euro worth of food we export each year, artisan food still has a very important place at the table. It functions as a way to keep people farming, making food and living in the Irish countryside, which far outways the attractions of producing factory food at low prices.

While there's a world wide market for cheap food, we will kill farming in Ireland if we adopt the US model of producing at the lowest possible price point. Somewhere in the mix Ireland can occupy the middle ground and in fact, the upper ground as well.

Thanks again to all the great speakers who contributed to my knowledge on renewable energies, dairy expansion and the other subjects which aroused a lot of discussion on the day. A further big thanks to David Meredith and Kevin Heanue from Teagasc for letting me grill them on supermarkets; getting to the bottom of their huge margins and understanding what exactly they are up to.... but we'll hold that news till later.

x

Have Walmart just discovered It's a Wonderful Life?

Wal-Mart, the worlds biggest food retailer has just announced a programme of investment for sustainable agriculture and to increase the amount of food it buys from small farmers. This has huge implications, including for us here in Ireland. After all, ASDA are owned by Walmart and they are waiting just over the border for the right moment to pounce down here, and possibly buy out Dunnes. To say I'm shocked with this turnaround in policy is an understatement. Did Walmart suddenly discover a DVD of It's a Wonderful Life? Is their CEO about to die and feels he must leave a legacy to the world? Is it some giant PR game? Lets look at the details -

According to today's New York Times...

"The program is intended to put more locally grown food in Wal-Mart stores in the United States, invest in training and infrastructure for small and medium-sized farmers particularly in emerging markets and begin to measure the efficiently of large suppliers in growing and getting their produce to market.

Given that Wal-Mart is the world’s largest grocer, with one of the biggest food supply chains, any changes that it makes would have wide implications. Wal-Mart’s decision five years ago to set sustainability goals that, among other things, increased its reliance on renewable energy and reduced packaging waste among its supplies, sent broad ripples through product manufacturers.

Large companies like Proctor and Gamble redesigned packages that are now also carried by other retailers, while Wal-Mart’s measurements of environmental efficiency among its suppliers helped define how they needed to change.

“No other retailer has the ability to make more of a difference than Wal-Mart,” Wal-Mart’s president and chief executive Michael T. Duke, said at a meeting Thursday morning, according to prepared remarks. “Grocery is more than half of Wal-Mart’s business. Yet only four of our 39 public sustainability goals address food.”

Ok, back to me - it's still sounding too good to be true. Up until now it's been in Walmarts interest to squeeze suppliers on margin until they can barely survive and keep the price of food down. There have been mountains of PhDs written about the devastating effect they have had on everything from farming and the environment to the shape of small towns in America. I'm afraid I'm suspicious about all this but lets face it, their financial commitments are a drop in the ocean to their normal spend and the changes won't be fully met until the end of 2015.

Back to the New York Times -

In the United States, Wal-Mart will double the percentage of locally grown produce, to 9 percent, the company said. Wal-Mart defines local produce as that grown and sold in the same state. Still, the program is far less ambitious than in some other countries — in Canada, for instance, where Wal-Mart expects to buy 30 percent of produce locally by the end of 2013, and, when local produce is available, increase that to 100 percent.

In emerging markets, Wal-Mart has pledged to sell $1 billion of food from small and medium farmers (which it defines as farmers with fewer than 20 hectares or about 50 acres). It will also provide training for the farmers and their laborers on how to choose crops that are in demand as well as the proper application of water and pesticides.

Both in the United States and globally, Wal-Mart will invest more than $1 billion to improve its perishable supply chain. For example, if trucks, trains and distribution centers could help farmers in l Minnesota get crops to Wal-Mart more quickly, the result would be less spoiled food, a longer shelf life, and presumably more profit for both the farmer and for Wal-Mart. Wal-Mart said it planned to reduce food waste in emerging-market stores by 15 percent, and in other stores by 10 percent.

As it did in the environmental arena, it will begin creating an agriculture-specific index to figure out how to measure waste and efficiency among produce suppliers. It will be asking its biggest producers to answer questions about water, fertilizer and chemical use. The eventual goal is to include that information in a sustainability rating that customers would see, so they could decide whether to choose one avocado over another based on how much waste it had created. Wal-Mart would also use the information when it decides from whom to buy.

Finally, it announced specific sourcing guidelines, including that sustainably sourced palm oil be used in all its private-label products (the Wal-Mart house brands) and that any beef it sells not contribute to the deforestation of the Amazon because of cattle-ranching expansion.

“When we do this on Wal-Mart’s scale, we can deliver a global food supply that improves health and livelihoods around the world,” Leslie A. Dach, executive vice president for corporate affairs, said, according to prepared remarks.

While the over all goals include Sam’s Club, the warehouse-store wing of Wal-Mart, that division also has goals specific to it: It will increase sales of fair-trade certified produce and flowers by 15 percent, require all seafood suppliers to become certified as sustainable, and reduce food waste in clubs and distribution centers by 11 percent annually.

Environmental and agricultural specialists who had worked with Wal-Mart on the program said a few items stood out.

Beginning to measure how farms produced food, with the sustainability index, was a big step, they said.
“The impact of not just Wal-Mart but the entire food and agricultural sector starting to define what is acceptable practice in their supply chain, and then what is unacceptable practice, will move agricultural producers en masse,” said Marty Matlock, a professor of ecological engineering at the University of Arkansas. “The index represents a real number that will mean improvement on the ground: improving ecosystem health, soil health and food quality.”
“This is huge,” said Michelle Mauthe Harvey, project manager for the corporate partnerships program at Environmental Defense Fund. “Once people are asked those questions, if they haven’t been measuring, they measure more.”
“Knowing what’s embedded in the food before it ever leaves the farm is really significant, because then you can begin to embrace better practices, you can begin to identify opportunities for improvement.”
Ms. Harvey said the investment into infrastructure was also a big step forward.
“The majority of efforts have tended toward some local sourcing, and you had a fairly active effort around organics” among other grocers, Ms. Harvey said, but there was a gap between support for local farmers and how those farmers would find transportation or warehouses for their food.
“Our agricultural system over the last three to four decades, as we’ve moved to reliance on key locations like California and Florida,” she said, “we’ve made it very difficult for local farmers to actually get their food to market.”

Back to me - either way, this is mega news. What's motivating their decision is what's really of interest. Are they afraid that after the recent recall of billions of eggs in the US, swine flu and avian flu that they will eventually poison half of us with factory farmed food and leave the market with no alternative?

The cynical part of me says its all about market share. Walmart/ASDA know customers are getting more copped on about food and don't want something as cheap as chips if it might possibly kill them. So they're getting in there before it's too late. But let's watch this space, I get a large smell of greenwashing from this, Tesco have tried this game before and it doesn't work. Lets just say I'll keep a close eye on their progress and let you all know how its going. Walmart turning into environmental guardian angel? Yeah. Let's see what actually happens.

And I thought salmon was naturally that colour

Smart Consumer: The unpalatable truth about the salmon on your plate
By Suzanne Campbell
Thursday September 23 2010



Close your eyes and picture a salmon. Odds are that you think of a gleaming muscular fish leaping up a river in full flood. It's this image which informs our decision making at the fish counter.



We also think of salmon as a healthy food -- rich in omega-3 fish oils and a tasty source of low-fat protein. But a new book by American food writer Paul Greenberg probes into the image of salmon, revealing some uncomfortable truths about Ireland's favourite fish.
More than 99% of the salmon sitting on Irish supermarket counters and in delicatessens is farmed.



Some of it is Irish fish but most of what we eat originates in Scotland or Norway.
Wild salmon is scarce around the world and with the ban on drift netting in Ireland, it's now out of reach for most of us and will only appear on the menus of very good restaurants or in small quantities at specialised fishmongers.



The fact that we are eating almost exclusively farmed salmon doesn't seem to affect our appetites for it. What Greenberg points out is that while salmon has obvious health benefits, questions have to be asked about what eating farmed salmon does to the availability of other fish. The book also shows how our demand for cod, tuna and sea bass led to their shrinking availability.



But for Irish consumers who return to the fish counter again and again for salmon, what does he say about how healthy a choice it really is? Salmon from fish farms are artificially spawned, reared in pens with thousands of other fish all swimming tightly together in circles and fed a diet that contains colorants to make its flesh pink. There's little natural about a farmed salmon except that it's still living in water.



Even less appetising is that farmed salmon are fed pellets made from ground-up wild fish, mixed with soya and cereals -- not quite its natural diet. The pellets also contain a pigment to colour the salmon's flesh; the tone depends on the country the fish is destined for. So you'll find farmed salmon in South America very red in colour, whereas we in Ireland prefer it a soft pink.
Critics of farmed salmon find this 'Dulux colour card' approach enough reason to boycott it, but the fish farming sector claims that the colourant is nothing more than a natural carotenoid pigment named astaxanthin; exactly the same molecule that wild salmon get from eating small shellfish.



Astaxanthin is now made in a laboratory rather than by shellfish, so what are we worried about? Aren't many of the foods that we eat artificially coloured? Or is it just that colouring the flesh of live animals crosses some kind of line?



Of more impact is the colossal amount of other fish species that go into creating the fish pellets farmed salmon eat. Greenberg points out that it takes up to six pounds of wild fish to produce one pound of salmon and that part of the problem with the world's diminishing fish stocks is this hoovering up of other species to feed our insatiable appetite for pink fish.



The farmed salmon currently on our fish counters has also been genetically selected to have a quicker growth rate. Since the Norwegians pioneered farming salmon on a mass scale they've engineered a fish that has double the growth rate of wild salmon. This super salmon matures faster and dominates salmon production across the world, so much so that three billion pounds of farmed salmon are produced globally; three times the amount of wild fish harvested.
While this may be hailed as a breakthrough by fish breeders, this immense salmon production has been at the cost of the nine billion pounds of wild fish that have been caught and ground into pellets to feed them.



Greenberg points out that as humans have been farming salmon since the 15th Century you'd think we'd have got it right by now, but sadly mistakes have been made.
Blood meal from chickens was routinely fed to salmon to provide micro nutrients and only banned after BSE came to light. Fish were also crammed into cages that were too small and sea lice proliferated, affecting other species.



In Ireland, Scotland and Norway, studies found that the presence of salmon farms increased the level of sea lice infestation on sea trout. It also badly affected Irish wild salmon.
But most detrimental to the image of farmed salmon was the extent to which they were found to contain PCBs -- polychlorinated biphenyls, which came to light in a report published in 2004.
PCBs are toxins which have found their way into fish from run-off into rivers of waste from manufacturing plants. They accumulate progressively over time meaning that those at the top of the food chain -- humans -- are exposed to the highest levels.



In the research published in the journal Science, farmed salmon was found to contain higher concentrations of PCBs than its wild counterpart. PCBs were subsequently banned, but not before confidence in farmed salmon had taken a hit. Many Irish fishermen still claim that the waste from salmon cages is not sufficiently washed out to sea and affects the local environment as waste pellets and faeces fall through the nets onto the seabed underneath. The Irish fish farming sector claims it's one of the cleanest in Europe as it is located in strong Atlantic seas which quickly get rid of the waste.



How to spot the best fish over the counter -

Salmon farming will continue to grow all over the world, despite its detractors. If you want to still eat fish with strong health benefits that doesn't wipe out our future choices of seafood, here are some alternatives.

For fish rich in Omega-3 oils, buy anchovies, sardines and mackerel. Mackerel and herring have healthy populations in Irish seas and have plenty of flavour; even when grilled and served with a simple salad.

Ling, blossom and coley are cheap substitutes for cod. They are so close in flavour, texture and appearance to cod that they have been found to be labelled and sold as their more expensive cousin.

If you really want salmon, ask for salmon that's farmed in Ireland at the fish counter of your supermarket or delicatessen. 75% of salmon produced in Ireland is organically certified, so not only is the cereal feed organic, the fish component of the pellets is of a low percentage and comes from monitored fish stocks. The stocking density in organic salmon cages is also less dense.

Buy fish in M&S -- they have been rated the leading retailer for responsible fishing by Greenpeace and only stock tuna caught by the pole and line system which is more sustainable.

Look out for the Bord Bia Seafood Circle mark at the supermarket fish counter or at the fish mongers. These fish sellers are the most educated in terms of the quality and source of the fish that they stock, and can give you the best information about what's fresh, in season and how to cook it.

Suzanne Campbell for The Irish Independent



Four Fish by Paul Greenberg is published by Penguin. Suzanne Campbell's food blog is at www.basketcasetheblog.blogspot.com