Back to the future; our fabulous female food producers

Basketcase has been on a break the last few weeks while I tackled a large amount of pesky print deadlines. But it means I've a couple of strong (and some very entertaining) food stories coming up and an exciting few projects emerging in the next few months. Tomorrow I'm back on the road in my touring office - (otherwise known as the landrover held together with string) to interview a great rural food producer who is also a woman - Mag Kirwan - pictured left. Just in case there's any confusion, Pat Whelan is the butcher bloke and I'm the one in the middle.

As the Irish food and agriculture sector gets stronger each year and provides more of our exports and GDP, I'm noticing many more rural women involved in producing food, whether it be artisan products or in larger food manufacturing. Over the next few weeks I hope to bring some of their stories on air on RTE radio. One of the reasons I want to feature rural women is that they are huge drivers of growth, both economic and in a wider sense, in rural Ireland. Over many years I've spent reporting on farming and rural issues I found it was often women who were at the centre of rural development projects. In LEADER initiatives such as Ballyhoura in Limerick,

IRD Dullhallow in Cork and around the country, they were plugging away on the ground getting community schemes together, with many of them in the area of food.

It's not hard to see why women and food are a natural pairing in Ireland. While farming was traditionally considered "men's work", Irish women ran mini-enterprises from their kitchens. Selling poultry and eggs provided them with a household income that they could control. On mart days when the family livestock were sold, the profits could end up over the counter of the town pub and if they came home they were reinvested back into the

farm or spent on essentials such as animal fodder for winter or a pig to fatten. Poultry was a way for rural women to accrue money for children's clothes, school books or other needs often

seen as non-essential from a traditional farming point of view.

As in developing countries today, women and small businesses are drivers of upwards mobility. By selling crafts, saving money and forming co-ops they can completely change the future of their children through small measures. Rural women such as my grandmothers were enterprising and resourceful. Both managed dairy herds and a steady supply of eggs with my nana Campbell investing in goats to sell goats milk (very unusual in the 1960's) to local people.

My nana McGauran knitted aran jumpers for extra income. As I child I spent many evenings on the floor of her Fermanagh farmhouse holding yarn spread between my two small arms as she gathered the ream into a single huge ball to knit from. I remember the ticking of the loud slow clock and the open turf fire with its gigantic cast iron pots. My grandmothers also kept poultry flocks, turkeys and seasonally had food solutions to fit whatever produce was available. Always the focus was on saving, economising and getting the best out of what they could get trade, sell or grow. It's ironic in a sense, that while we're going through difficult times in Ireland, these women from our past learned that food can make you money; and it's a tradition we're still playing out today.

I was talking to the Food Safety Authority of Ireland during the week who confirmed that huge numbers of queries are still coming into the organisation from people wanting to start new food businesses. Many are from women who are skilled cooks and have a resource to sell. It never fails to amaze me the passion and will to succeed that food producers have to keep doing what they do. To start businesses in difficult times and in an environment that is heavily regulated as Ireland is no mean feat. But there's new food businesses popping up all the time, and much goodwill and positivity in the sector.

If you want to support rural businesses and small producers there's plenty of fabulous food to choose from. Typically when I visit these women and listen to their inspirational stories I am sent home with a bundle of their produce on the passenger

seat of the jeep - delicious cheese, pork, lamb, milk, chocolate... And guess what? I still buy their food, months or even years afterwards. In fact it's not a stretch to say that on any given week a large amount of what we eat at home is produced by the women below, with some of it (Ann Rudden's chocolate, Ballymaloe relish) making an appearance every single day. This isn't an exhaustive list of Ireland's female food producers, but its a picture of those that I've shared a cup of tea with, or buy from regularly as I really believe in their food. I promise to compile a more thorough version when I get a chance as its a great resource for both for Irish business women and foodies. But for the moment, check them out, buy some of their food and you may create a habit, and some friendships of a lifetime x

Birgitta Curtin from Burren Smokehouse, Bernadine Mulhall Coolanowle organic farm, Eileen Dunne Crescenzi, Ann Rudden from Aine Chocolates, Saoirse Roberts Connemara Smokehouse, Debbie Johnston at Sweetbank Farm, Mag Kirwan Goatsbridge Trout, Mary Kelly Moonshine Cheese, Giana Ferguson Gubbeen Cheese, Margaret Farrell of Oldfarm pork, Sarah Furno at Cashel Blue cheese, Avril Allshire-Howe Roscarberry Recipes, Eileen Bergin The Butlers Pantry, Maxine at Ballymaloe Relish, Emma at Glenisk (we couldn't survive without the Cleary family's milk, yoghurt and cream) Nicole Dunphy at Pandora Bell, Bernie Burke of Burke's ice cream, Kate Carmody Beal Organic cheese, Darina and Myrtle Allen, Amy Caviston of Caviston's fishmongers, Janet Drew from Janet's Country Fayre, Lorraine Fanneran restaurateur and Italian Foodie Sauces, Caroline Hennessey from 8 Degrees Brewing, Jen and Claire from the Dungarvan Brewing company, the amazing Margaret Jeffares from Good Food Ireland, Sharon Ni Chonchuir Dingle food seller, Hannah from Waterfall Farm, Santina Kennedy from Kennedy's Enniskerry, Glenillen Farm, and finally The Dominican nuns at An Tairseagh organic food market, Wicklow.

Happy Eating x

Avoca's new venture: high concept, well-executed and beautiful

In my part of the country the Avoca brand is a bit of a food institution. When news appeared that the Pratt family were opening a new branch of their food/lifestyles business in Monkstown, South Dublin it was greeted with much glee by all who enjoy decent grub. The new outlet, in an area perfectly pitched for its customers is sure to be as consistently busy (even in planet recession) as their other food shops and restaurants.

For my foreign readers here's a bit of background: Avoca Handweavers (which the chain was originally named) grew from a cafe and crafts shop at the Avoca woollen mill in the small village of the same name in rural Wicklow. The mill is still there, as is the shop and cafe, but in the last decade the Pratt family who bought the business have extended their homewares, food shops and cafes to outlets all around the country. The shops have become food and homewares meccas; a great stop for buying a quick gift, picking up a set of meringue nests for an emergency dinner or grabbing a chocolate cake to die for en route to a childrens party.

What's interesting about the new shop in Monkstown is that there is now fresh fruit, vegetables and meat on offer. As someone who lives sandwiched between the Enniskerry and Kilmacanogue outlets I often run in to grab a salami for a pasta dish, goats cheese or some lovely Aine Rudden chocolate made in Co. Cavan. But I cursed the fact that picking up veg or fresh meat at the same time wasn't an option.In the Pratt's new venture fresh vegetables are on offer, there's a beautiful cheese room, rotisserie Irish chicken and most exciting of all a new butcher shop outlet from Pat Whelan from Clonmel.

Pat is a great believer in local food, farms his own cattle and it's great to see his type of quality beef landing up in my neck of the woods. The range of veg is the Monkstown outlet is gorgeous; all kinds of exiting things but one thing I'd like to have seen more of was Irish produce. I know that if you

want courgettes in December you're not going to find them grown in Ireland but I think there is more local vegetables available then what they are stocking at present. This could be an issue of availability - sourcing Irish is often confined to particular volumes and of course price, but hopefully in the future we'll see more of our local vegetables on the shelves.

Research shows that even in the midst of recession consumers like buying Irish. I think retailers should exploit this more and remember that "Irish" and "local" conveys a halo affect onto everything around it - a fascinating dynamic often abused by the large supermarkets but used to great affect by Supervalu and smaller independent shops. What the Monkstown store has plenty of is Irish pork from small farmers and producers, Irish Chicken and of course Pat's meat.

This is premium food in a premium location. The restaurant in this outlet, named Salt is superb, and booking is recommended - as usual with any new Avoca venture it was out-the-door busy. This shop is not the sort of place many are going to do their weekly groceries. At the same time retail such as this is crucial in re-branding Irish food as contemporary, authentic and desirable.

Avoca food always delivers on taste. It's not cheap but I don't think good value is about something being cheap. Cheap food is a downwards spiral for all of us as it narrows our methods of producing food into a "lowest margin possible" morass that ultimately resembles factory farming.

It's funny for me to write about Avoca as I feel a strange vested interest towards the place. Several of my friends work in the Avoca shops and restaurants near to me. I frequently have work meetings there as it saves

people travelling up the godforsaken mountain roads to visit me and my kids are well familiar with me landing in them in the door for coffee and cake. I wish them the

best in their new shop. To a degree we all should be proud of what the Avoca brand has achieved. It's a successful re-imagining of what Irish food and Irish retail should be. It's high concept, well-executed and always a pleasure to visit. Keep up the good work x

Red meat - the most intense nutrient-rich food available to human beings

A new take on meat - my piece in today's Irish Independent

With celebrities from Paul McCartney to Star Wars actress Natalie Portman telling us to eat less meat, switching our shopping habits towards a vegetarian diet is one of the pieces of advice dominating the food world right now.

The rise in obesity levels combined with the unsustainable nature of beef production means that consumers are now encouraged to limit the quantity of meat they eat and turn instead to buying more vegetables, fish and meat alternatives.

But a new book by Irish butcher Pat Whelan argues that going back to the old-fashioned staples of our traditional diet; eating plenty of beef, pork and lamb is not only a healthy choice but one essential to our wellbeing. Whelan, who is the fifth generation of his family to be involved in meat production, runs a butcher shop in Clonmel, Co Tipperary and his knowledge of meat from farm to fork has earned him a Rick Stein Food Hero award.

In his book "An Irish Butcher Shop", Whelan argues that one of the reasons consumers find it easy to turn away from meat is a lack of knowledge on how to prepare it and an over reliance on inferior quality meat sold in plastic packaging in supermarkets.
He points out that beef should not be sitting in a pool of its own blood in a plastic box, and that everything about the mass production of meat and the way it's marketed to consumers is contrary to the core benefits and joys of eating it.

He argues that instead of turning away from meat, we should be appreciating its unique benefits -- red meat is the single most intense nutrient-rich food available to human beings. It's a crucial source of iron and trace elements such as zinc and copper, as well as vitamins B12 and B6.
Fat on meat is also something we shouldn't be afraid of -- it is fundamental to the taste and tenderness of the finished product.

Irish beef that is fed on pasture develops a good covering of fat which gives it great flavour. Because it's grass-fed, this makes the meat a high quality, close to organic product. Meat from grass-fed animals has up to four times more omega-3 fatty acids than meat from grain fed animals. It is also the richest known source of CLA or "conjugated linoleic acid"; an exceptional omega-6 fat which has been attributed with antioxidant and anti-cancer properties.
Most of the current opposition to beef consumption is related to cattle "feed lots" -- vast industrial-scale feeding units found typically in the US but now growing in popularity in India and China. Here animals live on a regime rich in maize and cereals which is not their natural diet.
As the appetite for beef grows across the world, we have to produce more cereals (wheat, barley and so on) to make the animal feed that cattle eat.

In many developing countries, feeding cattle (or chicken and pork in large quantities) takes other foods and water resources out of the food chain. Put simply, if everyone across the world adapted to the 'Western Diet', we'd run out of many foodstuffs, and water.

Farm animals also produce more than 10% of the world's greenhouse gas emissions but new approaches to the anti-meat argument such as Simon Fairlie's book -- Meat: A Benign Extravagance has swayed even the hardened environmentalists such as best-selling author George Monbiot back towards eating meat. Fairlie argues that it's specifically feed-lot production of cattle that reduces the world's food supply and that what we should be doing is eating meat but simply less of it.

In Ireland the situation is very different; cattle and sheep roam outdoors and eat grass which is in plentiful supply, so the beef and lamb we eat takes a minimum of inputs and is fairly sustainable.

However, most pigs and poultry in Ireland are farmed in intensive indoor units where the quality of the animals' lives is poor and again they are eating a cereal based diet.
Ireland comes closest to factory farming in these pig and chicken "units"; vast indoor sheds packed densely with animals.

The intensive production of chicken and pork over decades has also affected what we're getting on our plate -- pigs are slaughtered at about seven months old, and unfortunately quality and flavour of modern pork has been affected by the breeding of faster maturing pigs. So the consumer pays the price with an inferior-tasting product.

The bacon and rashers most of us eat have been injected with brine, and can often contain more water than meat content. So while we think mass-produced cheap rashers are good value, if they end up a third of their original size after cooking then it's a bad deal.

You might get better value from an artisan-produced pork that's more expensive raw but yields more meat when cooked. One way to keep both sides happy is to continue to eat meat but put more thought into what we buy.

Pat's book is full of recipes for everything from 'pot-roasted shoulder of lamb' to 'boozy rabbit with prunes'.

His advice is to vary what you buy from the old staples of sirloin, fillet, lamb cutlets, pork chops and rashers. Try new cuts and free-range or artisan products occasionally. The pay-off is in quality, taste and ultimately better value for money.

An Irish Butcher Shop by Pat Whelan, published by Collins Press. Suzanne Campbell's food blog is at www.basketcase theblog.blogspot.com
- Suzanne Campbell
Irish Independent